Corporate Public Relations

Name: Corporate Public Relations
Author: Marvin N. Olasky

A New Historical Perspective

Specificaties

Gebonden, 190 blz. | Engels

Taylor & Francis | 1e druk, 1987

ISBN13: 9780805800524

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1987 9780805800524

Onderdeel van serie Routledge Communication Series

€ 189,40

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Samenvatting

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.