Consumer Behavior and Advertising Involvement

Name: Consumer Behavior and Advertising Involvement
Author: Edward P. (Cahill Gordon & Reindel, LLP, New York, USA) Krugman

Selected Works of Herbert E. Krugman

Specificaties

Gebonden, 354 blz. | Engels

Taylor & Francis | 1e druk, 2008

ISBN13: 9780805857887

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2008 9780805857887

Onderdeel van serie Marketing and Consumer Psychology Series

187,62

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Samenvatting

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.