Rhetorical and Critical Approaches to Public Relations II

Name: Rhetorical and Critical Approaches to Public Relations II
Author: Robert L. Heath

Specificaties

Gebonden, 392 blz. | Engels

Taylor & Francis | 2e druk, 2009

ISBN13: 9780805864236

Rubricering

Juridisch :

Taylor & Francis 2e druk, 2009 9780805864236

Onderdeel van serie Routledge Communication Series

€ 290,97

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Samenvatting

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.