, ,

Changing World of Publishing

A Special Issue of the Journal of Media Economics

Specificaties
Paperback, 72 blz. | Engels
Taylor & Francis | 1e druk, 2000
ISBN13: 9780805896008
Rubricering
Juridisch :
Taylor & Francis 1e druk, 2000 9780805896008
€ 57,20
Levertijd ongeveer 11 werkdagen
Gratis verzonden

Samenvatting

This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

Specificaties

ISBN13:9780805896008
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:72
Druk:1

Net verschenen

€ 57,20
Levertijd ongeveer 11 werkdagen
Gratis verzonden

Rubrieken

    Personen

      Trefwoorden

        Changing World of Publishing