Marketing Communications Management: Analysis, Planning, Implementation

Name: Marketing Communications Management: Analysis, Planning, Implementation
Author: Copley, Paul

Specificaties

Gebonden, 480 blz. | EN

SAGE Publications Ltd | e druk, 2022

ISBN13: 9780857027863

Rubricering

Hoofdrubriek : Economie

Juridisch :

SAGE Publications Ltd e druk, 2022 9780857027863

255,-

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Samenvatting

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School