Robert S. Kaplan bekleedt de Arthur Lowes Dickinson-leerstoel voor Accounting aan de Harvard Business School.

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Robert S. Kaplan, David Norton

The Balanced Scorecard

Name: The Balanced Scorecard
Author: Robert S. Kaplan

Translating Strategy into Action

Specificaties

Gebonden, 336 blz. | Engels

Harvard Business Review | 1e druk, 1996

ISBN13: 9780875846514

Rubricering

Hoofdrubriek : Management

Juridisch : Management

Harvard Business Review 1e druk, 1996 9780875846514

43,24

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Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures.

In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.