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UX Research Methods for Media and Communication Studies

An Introduction to Contemporary Qualitative Methods

Specificaties
Gebonden, 194 blz. | Engels
Taylor & Francis | 1e druk, 2022
ISBN13: 9781032020785
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Taylor & Francis 1e druk, 2022 9781032020785
€ 184,48
Levertijd ongeveer 11 werkdagen
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Samenvatting

- Written in a highly accessible manner for those new to user experience research, it guides students through the entire process of designing a study, including explaining multiple qualitative methods that are popular within the tech industry.
- Helps both students and instructors trained in traditional research methods to better understand qualitative UX methods by offering frequent parallels between traditional academic research methods and UX methods.
- Aligns UX research with other career paths within Media and Communication Studies to demonstrate its relevance, increase its teachability, and help open up additional career paths for graduates in these disciplines.

Specificaties

ISBN13:9781032020785
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:194
Druk:1

Net verschenen

€ 184,48
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        UX Research Methods for Media and Communication Studies