Sport Marketing in a Global Environment

Strategic Perspectives

Specificaties
Paperback, 284 blz. | EN
Taylor & Francis Ltd | e druk, 2024
ISBN13: 9781032217963
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Taylor & Francis Ltd e druk, 2024 9781032217963
€ 68,38
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Samenvatting

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Specificaties

ISBN13:9781032217963
Taal:EN
Bindwijze:Paperback
Aantal pagina's:284
Uitgever:Taylor & Francis Ltd

Net verschenen

€ 68,38
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Sport Marketing in a Global Environment