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The Forever Fandom of Harry Potter

Balancing Fan Agency and Corporate Control

Specificaties
Paperback, 75 blz. | Engels
Cambridge University Press | e druk, 2019
ISBN13: 9781108469883
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Cambridge University Press e druk, 2019 9781108469883
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Samenvatting

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.

Specificaties

ISBN13:9781108469883
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:75

Inhoudsopgave

Introduction; 1. Context – the Harry Potter landscape; 2. Fans' shaping participation: from fansites to Pottermore; 3. Potterfests; 4. Fans' active volunteering – the Harry Potter alliance; Conclusion.

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        The Forever Fandom of Harry Potter