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Corporate Social Responsibility

Specificaties
Paperback, 75 blz. | Engels
Cambridge University Press | 1e druk, 2019
ISBN13: 9781108745260
Rubricering
Hoofdrubriek : Management
Juridisch : Management
Cambridge University Press 1e druk, 2019 9781108745260
Onderdeel van serie Elements in Business Strategy
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This Element offers a thought-provoking and critical examination of corporate social responsibility (CSR). CSR has entered the boardroom and become a mainstream management concept for businesses to address their ethical, social and environmental responsibilities towards society.

CSR does not come without contestation, and firms engage in CSR for different reasons and exhibit different patterns of CSR activities. These activities range from sincere action with substantial social or environmental improvements to symbolic impression management and the creation of a CSR-façade that is little more than empty words.

This Element illuminates and scrutinizes contemporary approaches to CSR and offers a fresh perspective for scholars, managers and decision-makers interested in the societal role of business firms beyond maximizing profitability. Christopher Wickert and David Risi take a step back from how CSR is currently understood and practiced, and stimulate readers to reflect on how to move CSR forward towards a more inclusive concept.

Specificaties

ISBN13:9781108745260
Taal:Engels
Bindwijze:paperback
Aantal pagina's:75
Druk:1
Verschijningsdatum:4-7-2019
Hoofdrubriek:Management

Inhoudsopgave

Introduction

1. What is corporate social responsibility (CSR)?: Scope, issues and definitional clarity
2. Why would business firms engage in CSR? Motives and drivers
3. How to implement CSR? Practices, procedures and the role of internal change agents
4. The dark side of CSR: greenwashing and other forms of corporate social irresponsibility (CSiR)
5. Looking ahead: setting the CSR agenda for the next decade.

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        Corporate Social Responsibility