Free Marketing

Foreword Pastor Kevin Ramsby
Preface Eleven of the Great Ideas in This Book
Introduction: Marketing Is Now Free!

PART 1 Build Your Reputation—Or Your Brand—For Free
Chapter 1 Supercharge Your Online Reputation
Chapter 2 Defend Your Reputation with Simple Free Tools
Chapter 3 Turn Bad Reviews into Free Marketing
Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content
Chapter 5 Insane Refund Policy Profits
Chapter 6 Being Irrational Is Great Marketing

PART 2 Simple Inexpensive Websites You Might Need
Chapter 7 Lead Capture Pages and Squeeze Pages
Chapter 8 A Sales Page Closes the Deal for You
Chapter 9 A Community Site Builds Your Audience and Increases Loyalty
Chapter 10 Blogging for Customers

PART 3 The Habits of Online Marketing Success
Chapter 11 Social Media and Free Marketing
Chapter 12 Brevity Is a Marketing Skill
Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic

PART 4 Standing Out Online
Chapter 14 Search Engine Optimization Simplified
Chapter 15 Keyword Marketing
Chapter 16 Get Found on Search Engines
Chapter 17 Google Maps and Google Places
Chapter 18 Fill Up Google Places to Get Found
Chapter 19 A Good Name Is Good Marketing
Chapter 20 Fix Your Bad Name Instantly
Chapter 21 Online Video as a Lead Generator
Chapter 22 How to Fool Google and Wind Up on Top Every Time

PART 5 Draw Your Business on a Napkin
Chapter 23 Want More Leads Now? Draw a Funnel
Chapter 24 Draw Your Ideal Clients If You Want to Meet Them

PART 6 Start Hanging Out Where Your Prospect Hang Out
Chapter 25 Using eBay to Find Your Audience
Chapter 26 Find Good Marketing Partner Sites

PART 7 Get Creative with the Media
Chapter 27 Have a Press Kit Ready on Demand
Chapter 28 Influence the Influential
Chapter 29 Press Release Marketing

PART 8 Smartphones Are Taking Over the World
Chapter 30 Text Marketing Can't Be Ignored
Chapter 31 Ask Customers to Put Their Phones to Use
Chapter 32 The Power of Marketing with Mobile Pictures

PART 9 Inch-Wide, Mile-Deep Marketing
Chapter 33 Become a World's Foremost Expert—Fast
Chapter 34 Find Forum Fame

PART 10 Video Is No Longer Optional
Chapter 35 Make Your Videos Go Viral
Chapter 36 24 Marketing Videos You Should Have
Chapter 37 Essential Video Marketing Tools
Chapter 38 Make Video Even If You Have a Face for Radio

PART 11 Deliver Current Content Constantly
Chapter 39 Call Yourself an Author and Sell More
Chapter 40 Write a Book for an Instant Sales Boost
Chapter 41 Write an E-Book in Days and Benefit for Years
Chapter 42 A Targeted Newsletter as a Marketing Machine
Chapter 43 Think Free First
Chapter 44 Use a Powerful Title for Your Marketing Content
Chapter 45 Your Content Distribution Strategy

PART 12 Social Media Marketing
Chapter 46 Facebook as a Marketing Tool
Chapter 47 Twitter as a Marketing Tool
Chapter 48 Do Something Viral
Chapter 49 Other Social Media Tools

PART 13 E-Mail Marketing Is Autopilot Marketing
Chapter 50 The Tools and Language of E-Mail Marketing
Chapter 51 Automated Power Marketing: Customer and Prospect E-mail
Chapter 52 Managing Your E-Mail on Autopilot
Chapter 53 Growing Your E-Mail Lists on Autopilot
Chapter 54 An E-Mail Newsletter Can Be a Cash Generator
Chapter 55 Add Hundreds or Thousands of E-Mail Subscribers Quickly

PART 14 Who's Driving Your Business?
Chapter 56 Using a Survey as a Marketing Tool
Chapter 57 Give Them What They Want
Chapter 58 Remember Who Is in Charge

PART 15 Spoiled Prospects and Customers Are Loyal
Chapter 59 Spoil Influential Customers in Creative Ways
Chapter 60 Reminders Put Money in the Bank
Chapter 61 Real-Time Problem Solving Is Marketing
Chapter 62 Put Greeting Cards on Autopilot
Chapter 63 Give Your Customers a Voice to Build Loyalty
Chapter 64 Build Loyalty and Credibility with a Membership Site
Chapter 65 Holding Contests to Boost Exposure

PART 16 Powerful Marketing Partnerships
Chapter 66 Set Up a Three-Way Win for an Instant Boost
Chapter 67 Leverage the Power of Joint Ventures
Chapter 68 Find Good Partners for Marketing Synergy
Chapter 69 Bring Down the Barriers Between You and a Great Partner
Chapter 70 Put Your Best Salesmen to Work on Straight Commission
Chapter 71 Cross Promotions Are Marketing Synergy
Chapter 72 Use Guest Article Swaps for Easy Exposure to Targeted Audiences
Chapter 73 Expert Interviews: Simple and Powerful Marketing Content
Chapter 74 Recognize Top Services with a Testimonial for Unexpected Rewards

PART 17 Make Your Story Powerful
Chapter 75 Document the Story of Your Business
Chapter 76 Create Your Unique Selling Proposition (USP) Based on Your Story

PART 18 Actually, You Are Selling You
Chapter 77 When Using Humor in Your Marketing, Be Sure to Laugh at Yourself
Chapter 78 Share Your Life Openly for Marketing Authenticity
Chapter 79 Distinguish Yourself and Your Business with the X Factor
Chapter 80 Serving and Marketing at the Same Time
Chapter 81 Strategically Asking for Help Can Be Great Marketing
Chapter 82 Be Controversial to Attract a Crowd
Chapter 83 Become Increasingly Indispensable
Chapter 84 Be Accessible or Be Ignored
Chapter 85 The Passionate, Generous Artist in All of Us Must Be Released
Chapter 86 The Power of Your Why
Chapter 87 Appealing to the Influential

PART 19 We Like to Buy from Experts—So Become an Expert
Chapter 88 Experts Make Videos—So Make Videos
Chapter 89 Start a Coaching or Mentoring Program
Chapter 90 Teaching Is Free Marketing
Chapter 91 Creating Audios and Podcasting
Chapter 92 Use Leverage to Grow Your Brand Fast
Chapter 93 Teleseminars Are Instant Expert Content
Chapter 94 Webinars as the Ultimate Customer Follow-Up and Presentation Tool
Chapter 95 Improve on What Worked Before
Chapter 96 Embrace Outsourcing for Some of Your Marketing Efforts
Chapter 97 Replace ROI with RLC for Better Marketing Monitoring
Chapter 98 Play Marketing Offense with Google Alerts

PART 20 Grab Bag of Ideas
Chapter 99 Collaboration Isn't Complicated Anymore
Chapter 100 Split Test for Marketing Power
Chapter 101 Cool Marketing Brain Food
Bonus Chapter
Chapter 102 A Love of Learning as a Free Marketing Skill

Acknowledgments
Index