Reinventing the Entrepreneur

Acknowledgments
Introduction: Turning Someday into Payday

Part One: The Who and the Why
1 Idea Brainstorming: Fun, Fast, and Easy
2 Markets versus Topics: Understand the Difference and Prosper
3 Determining Market Size: Easy as the Three Bears-It's Got to Be Just Right
4 Your Subscriber Avatar: Knowing Your Ideal Customer
5 Competitive Analysis: The Direct and Indirect

Part Two: Anatomy of Your Business
6 A Proven Business Model: If It Ain't Broken
7 Naming Your Inbox Magazine: It's Got to Be Good!
8 Design and Frequency: It's All about Engagement
9 Software and Systems: Technology Made Easy
10 Don't Wait: Action You Can Take Right Now

Part Three: The Useful and the Actionable
11 Building Your Panel: Content Is King
12 You, the Author: Article Writing Made Easy
13 Sourcing Compiled Content: Done for Your Filler
14 Don't Delay: Action You Should Take Right Now

Part Four: The Art and Brilliance of a Community
15 Landing Pages: Land on It and Squeeze It, Baby
16 Lead Magnets: Your Ambassador
17 Your First 1,: It's a Numbers Game

Part Five: Finally, a Real Business of Your Own
18 Let's Start Monetizing: The Smart Way
19 The Publisher's Matrix: Your Content Empire

Part Six: Big or Small, Your Choice
20 Measuring by the Numbers: The More You Know, the More You Grow
21 Building Your Team: It's Good to Be Great!
22 Positioning for the Sale: Your Big Payday

Epilogue: Still Growing Strong and Damn Proud
About the Author
Index