Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

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Gebonden, 288 blz. | EN
John Wiley & Sons Inc | e druk, 2016
ISBN13: 9781119183174
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John Wiley & Sons Inc e druk, 2016 9781119183174
€ 31,43
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Samenvatting

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Specificaties

ISBN13:9781119183174
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:288
Uitgever:John Wiley & Sons Inc

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€ 31,43
Levertijd ongeveer 8 werkdagen
Gratis verzonden

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        Hacking Marketing