Brand Revolution

Name: Brand Revolution
Author: M. Sicard

Rethinking Brand Identity

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2012

ISBN13: 9781137019486

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2012 9781137019486

€ 61,99

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Levertijd ongeveer 9 werkdagen

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Samenvatting

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Specificaties

ISBN13:9781137019486

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing

Inhoudsopgave

PART I Brand Identity: The Story Of A Meteorite A Paradoxical Success Story What Is The Situation Today? When The Unconscious Gets Involved A New Way Of Thinking About Brand Identity PART II An Analytical Method The Concept Behind The Fingerprinting Method The Fingerprinting Method: The 7 Poles The Fingerprinting Method: A User's Manual Conclusion Bibliography Index Of Brands