Brand Media Strategy

Name: Brand Media Strategy
Author: A. Young

Integrated Communications Planning in the Digital Era

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan US | e druk, 2014

ISBN13: 9781137279569

Rubricering

Juridisch :

Palgrave Macmillan US e druk, 2014 9781137279569

€ 43,69

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Levertijd ongeveer 9 werkdagen

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Samenvatting

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Specificaties

ISBN13:9781137279569

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan US

Hoofdrubriek:Reclame en verkoop, Marketing

Inhoudsopgave

Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies – Evaluating the Best of the Best Getting it Done - The Right Steps to Succeed