Lifestyle Brands

Name: Lifestyle Brands
Author: S. Saviolo

A Guide to Aspirational Marketing

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2012

ISBN13: 9781137285928

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2012 9781137285928

€ 86,39

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Levertijd ongeveer 9 werkdagen

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Samenvatting

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Specificaties

ISBN13:9781137285928

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Internet en social media, Algemeen management, Economie

Inhoudsopgave

Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin