Financial Communications

Name: Financial Communications
Author: S. Wang

Information Processing, Media Integration, and Ethical Considerations

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan US | e druk, 2013

ISBN13: 9781137354808

Rubricering

Juridisch :

Palgrave Macmillan US e druk, 2013 9781137354808

€ 159,59

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Samenvatting

Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

Specificaties

ISBN13:9781137354808

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan US

Hoofdrubriek:Mens en maatschappij, Organisatiekunde, IT-management / ICT

Inhoudsopgave

PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS 1. Information Processing Model of Financial Communications 2. Financial Ability, Socializations and Communications 3. Consumer Motivation and Financial Communications PART II: FINANCIAL COMMUNICATIONS IN MEDIA 4. Opportunity and Financial Communications 5. Media Integration of Financial Communications 6. Digital Media and Financial Communications PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS 7. Financial Communications and Cooperate Responsibility 8. Financial Communications in Disclosures 9. The Future of Financial Communications