Brandjack

Name: Brandjack
Author: Q. Langley

How your reputation is at risk from brand pirates and what to do about it

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2014

ISBN13: 9781137375353

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2014 9781137375353

€ 47,66

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Levertijd ongeveer 9 werkdagen

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Samenvatting

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Specificaties

ISBN13:9781137375353

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Algemeen management

Inhoudsopgave

1. Brand and reputation
2. Issues and crises 3. How digital technologies have turned organizations upside down 4. 140 case studies of brandjacking 5. Engagement and transparency how to turn your organization inside out 6. 11 rules for dealing with brandjacking