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Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Specificaties
Gebonden, 309 blz. | Engels
Taylor & Francis | 1e druk, 2017
ISBN13: 9781138164550
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Taylor & Francis 1e druk, 2017 9781138164550
€ 188,38
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Samenvatting

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Specificaties

ISBN13:9781138164550
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:309
Druk:1

Net verschenen

€ 188,38
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Marketplace Lifestyles in an Age of Social Media: Theory and Methods