Public Relations in the Nonprofit Sector

Theory and Practice

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Paperback, 366 blz. | Engels
Taylor & Francis | 1e druk, 2017
ISBN13: 9781138306059
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Taylor & Francis 1e druk, 2017 9781138306059
€ 64,29
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Samenvatting

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Specificaties

ISBN13:9781138306059
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:366
Druk:1

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€ 64,29
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Public Relations in the Nonprofit Sector