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Public Relations Theory

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Gebonden, 368 blz. | Engels
Taylor & Francis | 1e druk, 2017
ISBN13: 9781138412095
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Taylor & Francis 1e druk, 2017 9781138412095
€ 252,68
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Samenvatting

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Specificaties

ISBN13:9781138412095
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:368
Druk:1

Net verschenen

€ 252,68
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Public Relations Theory