Advertising for Account Holders (RLE Marketing)

Name: Advertising for Account Holders (RLE Marketing)
Author: Nigel (Extraordinary Leadership Ltd, UK) Linacre

Routledge Library Editions: Marketing

Specificaties

Gebonden, 198 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138787032

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Juridisch :

Taylor & Francis 1e druk, 2014 9781138787032

Onderdeel van serie Routledge Library Editions: Marketing

€ 158,25

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Samenvatting

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.