Routledge Library Editions: Consumer Behaviour

Name: Routledge Library Editions: Consumer Behaviour
Author: Various

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Paperback, 1308 blz. | EN

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138792760

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Taylor & Francis 1e druk, 2014 9781138792760

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Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.