Competitive Marketing (RLE Marketing)

Name: Competitive Marketing (RLE Marketing)
Author: John O'Shaughnessy

A Strategic Approach

Specificaties

Gebonden, 762 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138792876

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Taylor & Francis 1e druk, 2014 9781138792876

Onderdeel van serie Routledge Library Editions: Marketing

€ 405,35

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Samenvatting

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.