Adding Value (RLE Marketing)

Name: Adding Value (RLE Marketing)
Author: Geoffrey Jones

Brands and Marketing in Food and Drink

Specificaties

Gebonden, 368 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138793668

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2014 9781138793668

Onderdeel van serie Routledge Library Editions: Marketing

€ 211,03

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Samenvatting

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.