Creative Direction in a Digital World
A Guide to Being a Modern Creative Director
Samenvatting
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
-Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
-Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
-Develop the skills needed to communicate your ideas to a skeptical client.
-Learn how to more effectively manage your creative team.
-And most importantly craft digital experiences that get results.
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