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Contemporary Issues in Strategic Management

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Gebonden, 310 blz. | Engels
Taylor & Francis | 1e druk, 2018
ISBN13: 9781138939639
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Taylor & Francis 1e druk, 2018 9781138939639
€ 183,71
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Samenvatting

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

Specificaties

ISBN13:9781138939639
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:310
Druk:1

Net verschenen

€ 183,71
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Contemporary Issues in Strategic Management