Corporate Innovation (RLE Marketing)

Name: Corporate Innovation (RLE Marketing)
Author: Gordon Foxall

Marketing and Strategy

Specificaties

Paperback, 282 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138966826

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2015 9781138966826

Onderdeel van serie Routledge Library Editions: Marketing

61,53

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Samenvatting

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.