Internationalization of US Franchising Systems

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Paperback, 112 blz. | Engels
Taylor & Francis | 1e druk, 2016
ISBN13: 9781138973114
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Taylor & Francis 1e druk, 2016 9781138973114
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This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

Specificaties

ISBN13:9781138973114
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:112
Druk:1

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€ 46,12
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Internationalization of US Franchising Systems