Marketing and Marketing Assessment (RLE Marketing)

Name: Marketing and Marketing Assessment (RLE Marketing)
Author: J. L. Sewell

Specificaties

Paperback, 200 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138980433

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Taylor & Francis 1e druk, 2015 9781138980433

Onderdeel van serie Routledge Library Editions: Marketing

€ 61,52

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.