Organization and Marketing (RLE Marketing)

Name: Organization and Marketing (RLE Marketing)
Author: Peter Spillard

Specificaties

Paperback, 238 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138994638

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Juridisch :

Taylor & Francis 1e druk, 2015 9781138994638

Onderdeel van serie Routledge Library Editions: Marketing

€ 61,17

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Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.