Planning the Corporate Reputation (RLE Marketing)

Name: Planning the Corporate Reputation (RLE Marketing)
Author: Vic Markham

Specificaties

Paperback, 200 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138994973

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2015 9781138994973

Onderdeel van serie Routledge Library Editions: Marketing

€ 61,17

In winkelwagen

Levertijd ongeveer 11 werkdagen

Gratis verzonden

Samenvatting

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.