Advertising Agency (RLE Marketing)

Name: Advertising Agency (RLE Marketing)
Author: Floyd Y. Keeler

Procedure and Practice

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Paperback, 314 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138997653

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Taylor & Francis 1e druk, 2015 9781138997653

Onderdeel van serie Routledge Library Editions: Marketing

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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.