Marketing Management: 2025 Release ISE

Part One: Discover Marketing Management<br/>1.&nbsp; Marketing in Today’s Business Milieu<br/>2.&nbsp; Marketing Foundations: Global, Ethical, Sustainable<br/>3.&nbsp; Elements of Marketing Strategy, Planning, and Competition<br/><br/>Part Two: Use Information to Drive Marketing Decisions<br/>4.&nbsp; Market Research Essentials<br/>5.&nbsp; Marketing's Analytical Side<br/>6.&nbsp; Understand Consumer and Business Markets<br/>7.&nbsp; Segmentation, Target Marketing, and Positioning<br/><br/>Part Three: Develop the Value Offering —The Product&nbsp;Experience<br/>8.&nbsp; Product Strategy and New Product Development<br/>9.&nbsp; Build the Brand<br/>10. Service as the Core Offering<br/><br/>Part Four: Price and Deliver the Value Offering<br/>11. Manage Pricing Decisions<br/>12. Manage Marketing Channels, Logistics, and Supply Chain<br/>Part Five: Communicate the Value Offering<br/>13. Promotion Essentials: Digital and Social Media Marketing<br/>14. Promotion Essentials: Legacy Approaches and Personal Selling<br/>