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Technology Strategy for Managers and Entrepreneurs: New International Edition

Specificaties
Paperback, 386 blz. | Engels
Pearson | 1e druk, 2013
ISBN13: 9781292040325
Rubricering
Hoofdrubriek : Management
Juridisch : Management
Pearson 1e druk, 2013 9781292040325
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Specificaties

ISBN13:9781292040325
Taal:Engels
Bindwijze:paperback
Aantal pagina's:386
Uitgever:Pearson
Druk:1
Verschijningsdatum:1-11-2013
Hoofdrubriek:Management

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        Technology Strategy for Managers and Entrepreneurs: New International Edition