Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition

Name: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition
Author: Bruce Barringer

Specificaties

Paperback, blz. | Engels

Pearson Education | e druk, 2014

ISBN13: 9781292059334

Rubricering

Hoofdrubriek : Economie

Juridisch :

Pearson Education e druk, 2014 9781292059334

€ 68,14

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Samenvatting

For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Teaching and Learning Experience
This text will provide a better teaching and learning experience–for you and your students. Here’s how:

-Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
-Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
-Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

Specificaties

ISBN13:9781292059334

Taal:Engels

Bindwijze:paperback

Uitgever:Pearson Education

Verschijningsdatum:31-10-2014

Hoofdrubriek:Economie

Inhoudsopgave

-PART I. STARTING THE PROCESS
-Chapter 1. Why Plan?
-PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
-Chapter 2. Developing and Screening Business Ideas
-Chapter 3. Feasibiity Analysis
-PART III. PREPARING A BUSINESS PLAN
-Chapter 4. Introductory Material, Executive Summary, and Description of the Business
-Chapter 5. Industry Analysis
-Chapter 6. Market Analysis
-Chapter 7. Marketing Plan
-Chapter 8. Management Team and Company Structure
-Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
-Chapter 10. Financial Projections
-PART IV. PRESENTING THE BUSINESS PLAN
-Chapter 11. Presenting the Plan with Confidence
-Name Index
-Subject Index