Revel Access Code for Digital Marketing

Name: Revel Access Code for Digital Marketing
Author: Dave Chaffey

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E-book, blz. | Engels

Pearson Education | e druk, 2024

ISBN13: 9781292212609

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Pearson Education e druk, 2024 9781292212609

Verwachte levertijd ongeveer 9 werkdagen

64,59

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Revel™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

Now in its 6th edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Specificaties

ISBN13:9781292212609

Taal:Engels

Bindwijze:e-book

Uitgever:Pearson Education

Inhoudsopgave

<ul> <li> <div style="MARGIN: 0px"> Digital marketing fundamentals </div> </li> <li> <div style="MARGIN: 0px"> 1 Introducing digital marketing </div> </li> <li> <div style="MARGIN: 0px"> 2 Online marketplace analysis: micro-environment </div> </li> <li> <div style="MARGIN: 0px"> 3 The online macro-environment </div> </li> <li> <div style="MARGIN: 0px"> Digital marketing strategy development </div> </li> <li> <div style="MARGIN: 0px"> 4 Digital marketing strategy </div> </li> <li> <div style="MARGIN: 0px"> 5 The impact of digital media and technology on the marketing mix </div> </li> <li> <div style="MARGIN: 0px"> 6 Relationship marketing using digital platforms </div> </li> <li> <div style="MARGIN: 0px"> Digital marketing: implementation and practice </div> </li> <li> <div style="MARGIN: 0px"> 7 Delivering the online customer experience </div> </li> <li> <div style="MARGIN: 0px"> 8 Campaign planning for digital media </div> </li> <li> <div style="MARGIN: 0px"> 9 Marketing communications using digital media channels </div> </li> <li> <div style="MARGIN: 0px"> 10 Evaluation and improvement of digital channel performance </div> </li> <li> <div style="MARGIN: 0px"> 11 Business-to-consumer digital marketing practice </div> </li> <li> <div style="MARGIN: 0px"> 12 Business-to-business digital marketing practice </div> </li> </ul> <p style="MARGIN: 0px"><br> </p>

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