Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Name: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Author: Fred David

Specificaties

Paperback, 672 blz. | Engels

Pearson Education | 18e druk, 2025

ISBN13: 9781292745275

Rubricering

Hoofdrubriek : Management

Juridisch : Management

Pearson Education 18e druk, 2025 9781292745275

€ 95,79

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Specificaties

ISBN13:9781292745275

Taal:Engels

Bindwijze:paperback

Aantal pagina's:672

Uitgever:Pearson Education

Druk:18

Verschijningsdatum:24-4-2025

Hoofdrubriek:Management

Inhoudsopgave

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

-The Nature of Strategic Management

-The Cohesion Case: McDonald’s Corporation

PART 2: STRATEGY FORMULATION

-Business Vision and Mission
-The External Assessment
-The Internal Assessment
-Strategies in Action
-Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

-Implementing Strategies: Management and Marketing Issues
-Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

-Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

-Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
-Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis