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The Marking Enterprise

Business Success and Societal Embedding

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | e druk, 2006
ISBN13: 9781349280223
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Palgrave Macmillan UK e druk, 2006 9781349280223
Onderdeel van serie INSEAD Business Press
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Specificaties

ISBN13:9781349280223
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary

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        The Marking Enterprise