Understanding and Profiting from Intellectual Property

Strategies across Borders

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | 2e druk, 2012
ISBN13: 9781349336241
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Palgrave Macmillan UK 2e druk, 2012 9781349336241
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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

Specificaties

ISBN13:9781349336241
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Druk:2

Inhoudsopgave

List of Tables List of Figures List of Photos List of Opener and Closer Cases List of Intellectual Property Facts List of Abbreviations and Acronyms Preface and Acknowledgements, Second Edition Understanding and Benefiting from Intellectual Property across Borders: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS Intellectual Property Theories Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS The Impacts of Intellectual Property on Political Economy The Effects of Political Economy on Intellectual Property Culture and Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT Managing Intellectual Property Assets Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES Commercializing Intellectual Property Internationally Licensing and Contracting Intellectual Property Internationally Global Piracy and Strategic Responses Understanding and Benefiting from Intellectual Property across Borders: New Beginnings Index

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        Understanding and Profiting from Intellectual Property