The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | e druk, 2015
ISBN13: 9781349493128
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Palgrave Macmillan UK e druk, 2015 9781349493128
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Samenvatting

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Specificaties

ISBN13:9781349493128
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

PART I: ANALYZING MARKET CHAOS 1. Chaos in Markets  2. Reasoned Action and Planned Behavior 3. Managing Market Shifts PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS 4. Market Trend Analysis 5. Consumer Value Management 6. Darwinism in Marketplace 7. Business Growth and Local Effects 8. Sustainable Marketing PART III: UNVEILING FUTURE EFFECTS 9. Social Psychology of Consumers 10. Challenges of Butterfly Effect

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€ 122,99
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        The Butterfly Effect in Competitive Markets