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Privacy and Big Data
Terence Craig

Terence is CEO and CTO of PatternBuilders, a Big Data Analytics solutions and services company.

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Privacy and Big Data

The Players, Regulators, and Stakeholders
Specificaties
Paperback, 91 blz. | Engels
O'Reilly | 1e druk, 2011
ISBN13: 9781449305000
Rubricering
Hoofdrubriek : Computer en informatica
O'Reilly 1e druk, 2011 9781449305000
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Samenvatting

Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used.

Personal data is the hottest commodity on the market today-truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue.

You'll learn about:
- Collectors: social networking titans that collect, share, and sell user data
- Users: marketing organizations, government agencies, and many others
- Data markets: companies that aggregate and sell datasets to anyone
- Regulators: governments with one policy for commercial data use, and another for providing security

Specificaties

ISBN13:9781449305000
Taal:Engels
Bindwijze:paperback
Aantal pagina's:91
Uitgever:O'Reilly
Druk:1
Verschijningsdatum:9-11-2011
Hoofdrubriek:Computer en informatica

Over Terence Craig

Terence is CEO and CTO of PatternBuilders, a Big Data Analytics solutions and services company. He has an extensive background in building, implementing, and selling analytically-driven enterprise applications across such diverse domains as enterprise resource planning (ERP), professional services automation (PSA), and semi-conductor process control and analytics in both public and private companies. With over 20 years of experience in both executive and technical management roles with leading-edge private and public technology companies, Terence brings a unique and innovative view of what is needed-from both an operational and technology perspective-to build a world class analytics platform that is focused on the innovative development of analytic applications designed to improve companies' and organizations' profitability and efficiencies. Terence is also a speaker, blogger (on all things big data and analytics plus lots of other stuff), and co-author of "Privacy and Big Data." Never shy to share his opinion, Terence had this to say during a round table discussion at pii2011 about big data information collection that was used to break down the door of an innocent family: "It used to be that it took weeks to accumulate that data. Now technology allows stupid people to be stupid much faster." (T-Shirts are in the works and will be available for purchase soon).

Andere boeken door Terence Craig

Over Mary Ludloff

Mary Ludloff is the VP of marketing for PatternBuilders, a Big Data Analytics solutions and services company. She is an innovative executive with more than 20 years of experience in the high tech industry. When it comes to marketing she has, in her own words, "been there, done that and often, with little or no budget." Our translation: Mary understands how to develop and implement strategic program initiatives that span marketing disciplines-ranging from the traditional corporate and marketing fields to the latest developments in digital marketing (yes, much more descriptive and far less interesting than her own words). Through her work at Brio Technology (now Hyperion) and NONSTOP Solutions (now Manhattan Associates), Mary also brings a deep understanding of supply chain management issues as well as the use of business intelligence tools in data warehousing and analytic application efforts. Mary is co-author of "Privacy and Big Data," a frequent white paper contributor, an editor of many reference manuals, user manuals, and other publications, and a blogger on diverse topics such as big data and analytics from a technology and business perspective, data security, data privacy, and marketing in the digital age.

Andere boeken door Mary Ludloff

Inhoudsopgave

1. The Perfect Storm
-Through the Looking Glass
-Welcome to the Big Data Age
-From Pieces of a Puzzle to a Complete Picture: The Future Is Now
-Advertising as the Big Bad Wolf
-Big Brother and Big Data Around the World
-At the Crossroads: Privacy versus Security and Safety
-Bibliography

2. The Right to Privacy in the Digital Age
-What Does Privacy Mean in the Digital Age?
-Privacy in the U.S.: The Right to Be Let Alone
-Privacy in Europe: Honor and Dignity
-Privacy is Always Viewed through Some Sort of Prism
-Privacy Without Borders
-A Clash of Values
-Networked Privacy: The “I” Versus the Collective “We”
-Bibliography

3. The Regulators
-A (Very) Brief History of “Digital” Privacy Regulation
-Privacy Regulatory Models—Complimentary or Contradictory?
-The U.S. Regulatory Model—A Bottom Up Approach
-The European Union Model—A Top Down Approach
-A Quick Tour of Other Country's Privacy Laws
-Privacy Versus Security and Safety
-Data Never Dies
-Enlightened or Otherwise, We All Have Skin in This Game
-Bibliography

4. The Players
-Meet the Players
-A (Very) Brief History of Online Advertising
-Intellectual Property Rights, Trusted Computing, and Privacy
-Pushing the Privacy Envelope All the Way to the Bank
-Unprecedented Access Further Erodes Privacy Expectations
-Letting the Genie Out of the Bottle
-Those that Protect and Serve in the Name of Privacy
-The Rising Privacy Economy
-While the Players are Playing, Consumer Privacy Continues to Erode
-Bibliography

5. Making Sense of It All
-The Heart of the Matter: Commodity Versus Right
-We Are All Connected
-What Are We Willing to Give Up for Safety and Security?
-The Truth About Data: Once It's Out There, It's Hard to Control
-Coming Full Circle
-Bibliography

Appendix Afterword
Terence's Point of View
Mary's Point of View

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