Build, Run, and Sell Your Apple Consulting Practice

Business and Marketing for iOS and Mac Start Ups

Specificaties
Paperback, blz. | Engels
Apress | e druk, 2018
ISBN13: 9781484238349
Rubricering
Juridisch :
Apress e druk, 2018 9781484238349
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Samenvatting

Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. 
Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day.

Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from justan idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business.What You'll LearnCreate and deploy grassroots as well as more traditional marketing plans
Engage in the community of developers and companies that will hire you and vice versa
Effecively buy and sell your time and talents to grow your business while remaining agile
Who This Book Is For
Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business.

Specificaties

ISBN13:9781484238349
Taal:Engels
Bindwijze:paperback
Uitgever:Apress

Inhoudsopgave

Chapter 1: Building the Offer<p>Chapter 2: Beyond Services</p><p>Chapter 3: Hiring and Human Resources</p><p>Chapter 4: Accounting 101</p><p>Chapter 5: Buying Software to Automate the Business</p>Chapter 6: Making Friends: Developing Partnerships<p></p><p>Chapter 7: Engaging in Free and in Guerilla Marketing</p><p>Chapter 8: Using Public Relations</p><p>Chapter 9: Advertising</p><p>Chapter 10: The Art of Selling</p>Chapter 11: Diversifying Your Portfolio<p></p><p>Chapter 12: When to Stop Growing</p><p>Chapter 13: Selling the Company</p><p>Chapter 14: The Part Time Owner</p><p>Chapter 15: Buying a Companies</p><p>Chapter 16: Running a Consulting Practice Inside a Larger Company</p><p>Appendix A: Getting into A Rythm</p><p>Appendix B: Common Apple Terms</p><p>Appendix C: Sample Managed Services Agreement</p><p>Appendix D: Using Trendlines in Excel</p><p>Appendix E: Common Job Titles</p><p>Appendix F: Device Scorecard</p><p>Appendix G: Additional Reading&nbsp;</p>

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        Build, Run, and Sell Your Apple Consulting Practice