Org Design for Design Orgs

Preface

1. Why Design? Why Now?
-“The Power of Design”
-“Software Is Eating the World”
-The Consumerization of All Software
-Everything-as-a-Service
-Double-Edged Sword of User Empowerment
-Design Can Be So Much More Than “Problem Solving”

2. Realizing the Potential of Design
-All Design Is Service Design
-The Double Diamond
-Bringing Design In-House
-The Three-Legged Stool

3. 12 Qualities of Effective Design Organizations
-Foundation
-Output
-Management
-Our Humanistic Agenda

4. The Centralized Partnership
-Organizational Models for Design Teams
-Centralized Partnership: The Best of Both Worlds
-Where Does the Design Organization Report?

5. Roles and Team Composition
-Individual Contributors
-Design Leadership
-Five Stages of Design Organization Evolution

6. Recruiting and Hiring
-Establishing Headcount
-Recruiting
-The Candidate Review Process
-Making the Hire Decision
-Extending the Offer
-It’s Not a Sprint, It’s a Marathon

7. Developing the Team: Professional Growth and Managing People
-Levels Framework for Designers
-The Manager Path
-Design Community Participation and Leadership
-Investing in Professional Development
-Growth Through the Organization
-Climbing the Corporate Trellis

8. Creating a Design Culture
-The Elements of Culture
-Values
-Environment
-Activities
-Spreading Culture

9. Successful Interaction with Other Disciplines
-Phase 1: Achievable
-Phase 2: Sustainable
-Phase 3: Impactful
-Conclusion

10. Parting Thoughts
-The Untapped Opportunity for Design
-Keep Design Weird
-Beyond Features and into a World of Experience

Appendix A: About the Authors
Appendix B: O’Reilly: Org Design for Design Orgs

Index