Branding Latin America

Strategies, Aims, Resistance

Specificaties
Gebonden, 246 blz. | EN
Bloomsbury Publishing Plc | e druk, 2018
ISBN13: 9781498568272
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Bloomsbury Publishing Plc e druk, 2018 9781498568272
€ 153,58
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Samenvatting

This book offers a critical analysis of the spread of branding discourse and practice to new “objects”—from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.

Specificaties

ISBN13:9781498568272
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:246
Uitgever:Bloomsbury Publishing Plc

Net verschenen

€ 153,58
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Branding Latin America