The Making of a Status Symbol

A Business History of Rolex

Specificaties
Paperback, 272 blz. | EN
Manchester University Press | e druk, 2025
ISBN13: 9781526188410
Rubricering
Juridisch :
Manchester University Press e druk, 2025 9781526188410
€ 29,68
Levertijd ongeveer 8 werkdagen
Gratis verzonden

Samenvatting

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

Specificaties

ISBN13:9781526188410
Taal:EN
Bindwijze:Paperback
Aantal pagina's:272

Net verschenen

€ 29,68
Levertijd ongeveer 8 werkdagen
Gratis verzonden

Rubrieken

    Personen

      Trefwoorden

        The Making of a Status Symbol