Urban Destination Marketing in Contemporary Europe

Uniting Theory and Practice

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Paperback, 165 blz. | EN
Channel View Publications Ltd | e druk, 2015
ISBN13: 9781845414924
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Channel View Publications Ltd e druk, 2015 9781845414924
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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

Specificaties

ISBN13:9781845414924
Taal:EN
Bindwijze:Paperback
Aantal pagina's:165

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€ 43,17
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Urban Destination Marketing in Contemporary Europe