Marketing Ethics

Name: Marketing Ethics
Author: Bodo Schlegelmilch

An International Perspective

Specificaties

Paperback, 256 blz. | EN

Cengage Learning EMEA | e druk, 1997

ISBN13: 9781861521910

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Cengage Learning EMEA e druk, 1997 9781861521910

€ 146,12

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Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.