Eye Tracking the User Experience

Name: Eye Tracking the User Experience
Author: Aga Bojko

A Practical Guide to Research

Specificaties

Paperback, 234 blz. | Engels

Rosenfeld Media | 1e druk, 2013

ISBN13: 9781933820101

Rubricering

Hoofdrubriek : Computer en informatica

Juridisch : Computer en informatica

Rosenfeld Media 1e druk, 2013 9781933820101

Verwachte levertijd ongeveer 9 werkdagen

70,94

In winkelwagen

Samenvatting

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.