Behavioral Economics and Finance Leadership

Nudging and Winking to Make Better Choices

Specificaties
Paperback, blz. | Engels
Springer International Publishing | e druk, 2021
ISBN13: 9783030543327
Rubricering
Juridisch :
Springer International Publishing e druk, 2021 9783030543327
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. 

It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.

Specificaties

ISBN13:9783030543327
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing

Inhoudsopgave

Part I: Behavioral Economics.- Part II: Digital Behavioral Economics.- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics.

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        Behavioral Economics and Finance Leadership